Music Export Poland - The Programme Of Promoting Polish Music Abroad
Once you leave Poland, you won’t hear Polish music on the radio or TV. Its export is so minimal that it doesn’t appear in the statistical data showing Polish foreign trade. Yet many European countries, including our closest neighbours, regard music as important export product, effective in promoting the country on many fields – not only cultural but economic as well.
Poland could claim a number of talented composers, artists, and
professional producers whose artistic output could be presented on international markets as our calling card.
So far, that isn’t the case, as they lack official support to promote and sell
their work abroad. That gap should be filled by a new project called Music Export Poland
(MExP, musicexportpoland.org). Its main object is to radically enlarge the
level of distribution and promotion of our music, artists and recordings on
MExP can be made possible thanks to the combined
efforts of the Society of Authors ZAiKS which represents the creators, and the
ZPAV dealing on behalf of music publishers; with significant support coming
from the Ministry for Culture & National Heritage. Both artists
organization are by definition active in the promotion and promulgation of
their members’ repertoire in Poland and abroad. Foreign examples show that
precisely such organizations are predestined to form successful music export
bureaus – with a very much needed support from the governmental bodies responsible
for cultural policy.
The impact of the MExP programme should be an increase of the amount of monies the artist receive – directly or through their societies – from abroad. Moreover, musical export could ultimately become a significant element of the foreign trade exchange – and be a vital cultural tool in promoting Poland around the world.