Workshop: "Storytelling for Music Marketing Magic" (Magdalena Jensen)

MC&S Lab presents: “Storytelling for Music Marketing Magic” – a workshop in which Magdalena Jensen of Chimes Agency will explain to you how to use the power of storytelling in the music business. The workshop will take place on Wednesday, July 7th, at 11:00 CEST.

Once upon a time… A classic intro to your favorite bedtime story. Storytelling techniques are not just about sweetening your dreams - some of the biggest companies around the globe (from Nike as early as 1999 to United Airlines just last year) have jumped on this trend and are creating the new position of CSO (Chief Storytelling Officer) in their structures.
Storytelling has become one of the most important tools in the world of marketing - from creating narratives to building out social media campaigns. In an industry driven by emotional expression through music, why not carry that over into the business side of things as well? How can you develop and implement a story that lodges itself in your memory or moves your fans emotionally?
This workshop will cover the basics of how to create and develop a story that tugs on fans’ heartstrings, spend some time looking at case studies and you will leave with a storytelling methodology, beginning to your story and an idea of where to take it from here and how to bring it into your comms and PR with consistency and creativity.

Registered users will also be able to take advantage of 3 individual mentoring sessions with Magda.

About the lecturer:
Magdalena Jensen specializes in international music strategy and having spent 10 years in the European music industry, she is dedicated to supporting and empowering peers, especially women and people of minority backgrounds. She is the co-founder of Chimes Agency, an artist management & consulting agency supporting artists & brands in music strategy development and implementation.
Additionally, she is the co-founder and board member of the European Music Managers Alliance (EMMA) and runs the music managers’ mentorship program..
Most recently, Magdalena has qualified as an Animas Transformational Coaching and supports people to thrive in life.

The event will take place on ZOOM, participation requires signing up.

This workshop is a part of MC&S LAB program which is funded by Music Moves Europe: